A rural Alabama car dealership is giving away a Bible, a 12-gauge shotgun and an American flag with the purchase of any new or used vehicle as part of its Fourth of July sales promotion.
Chatom Ford, a dealership in Chatom, Ala., went viral for its “God, Guns and Freedom” campaign that is running until July 31. The dealership’s general manager Koby Palmer talks about the offer in a Facebook video that now has more than 60,000 views. In the video, Palmer cocks his rifle in one hand and holds a Bible in the other while standing in front of a pick-up with an American flag draped over its tailgate.
Palmer stated the sales team came up with the promo to align with his town’s values. “It’s a safe society. They’re very proud of their country and almost everybody here likes to hunt,” he said, requesting the Fourth of July inspired campaign is meant to be patriotic, not political.
“We don’t want anyone to get the wrong idea,” the 29-year-old told to Newsweek. “It’s not like we’re just walking around and giving out guns.”
He stated the dealership partnered with approved firearm dealers in Alabama and Mississippi. When a consumer buys a vehicle, they’ll be given a certificate to be taken to an arms dealer who will then conduct a background check. Once the background check clears, the customer must also present a bill of sale from the purchase of the car to then get the gun free of cost.
“This is just showing support for our local society,” he told USA today. “Anyone that doesn’t 100% agree with what we’re describing, we’re not trying to force our beliefs on anybody. We respect anybody that objects, no matter how vehemently they do.”