Ratan Tata

BlueStone Jewellery plans Rs. 1,500cr IPO, Taps Bankers

MUMBAI: Ratan Tata-backed BlueStone Jewellery is planning to raise over Rs 1,500 crore through an initial public offering (IPO) and has appointed ICICI Securities, IIFL Securities, Jefferies and JM Financial as investment bankers for it, according to three market sources.

The company is likely to dilute a 10-12% stake through the proposed IPO, which will consist of a fresh issue of shares and an offer for sale (OFS), the people cited earlier said.

Ratan Tata

The proposed share sale is likely to be launched in the second quarter of the new financial year, they said.
“The company is seeking a valuation level that is not yet fixed and corroborated. It will likely file the DRHP (red herring prospectus) in a few months,” one of the persons cited above told ET.

BlueStone’s existing private equity investors, led by Kalaari Capital, are expected to sell their holdings entirely or partly through the OFS.

Email queries sent to BlueStone and posted on Kalaari Capital’s website did not elicit any response. The investment banks could not be contacted immediately.

The company billed as a startup, is said to be seeking a valuation in the range of Rs 12,000 crore to Rs 15,000 crore, according to banking sources.

BlueStone Jewellery store
BlueStone is known for its purity of valuable jewellery. A few weeks ago, BlueStone.com, its omni-channel fine jewellery platform, had announced the launch of its jewellery manufacturing unit in Jaipur.
BlueStone’s two existing manufacturing units are located in Mumbai, with a total work area of 12,000 sq ft, the company said in the statement.

The company reportedly opened its first store in Pacific Mall in Delhi in 2018, followed by five more across Mumbai, Hyderabad and Chandigarh. Sales boomed, so the startup aggressively started opening 1,000-1,500 sq ft stores on high streets and 600-800 sq ft stores in malls, all franchisee-owned and company-operated stores with no CAPEX.

BlueStone is India’s leading destination for high-quality fine jewellery with exquisite designs. It houses more than 8,000 unique designs for customers.